SMS Campaigns for Automotive Sales

SMS campaigns are one of the most effective ways for sales and service teams to engage and re-engage with all customers. By utilizing automation and AI, these campaigns deliver personalized messages and promotions that capture the attention of customers and lead to increased sales and service appointments. See our list of the most effective SMS campaigns for automotive dealerships and digital retailers.

1. New Engagement from:

Website Lead Submissions

Konect.ai artificial intelligent software automatically detects and contacts customers who show interest in your vehicles by browsing ads posted on your website. The next step in the conversation is to break the ice and help customers schedule an appointment for a visit or a phone call with the dealership's sales team to learn more about the vehicles or to discuss any other desired topics.

Third-Party Sources like KBB and Accutrade

Konect.ai artificial intelligent software automatically detects and contacts customers who show interest in your vehicles by browsing ads posted on your website. The next step in the conversation is to break the ice and help customers schedule an appointment for a visit or a phone call with the dealership's sales team to learn more about the vehicles or to discuss any other desired topics.

2. Re-Engagement:

All Leads Interested in Electric Vehicles

Thanks to AI and automation, our EV campaigns can detect prospects who have browsed new electric vehicles earlier than other systems of the past. It sends clear messaging to current, past, or new customers, and invites them to book a visit or schedule a call with one of your specialized agents. Our goal is to get them into an EV and driving off into the future, today.

All Leads Interested in Used/Certified Pre-Owned Under $20K

These campaigns feature AI that kindly re-engages leads on used and pre-owned vehicles as many times as required by a dealership, inviting guests to schedule a visit or book a call. Our instant offer SMS messaging will always vary and can answer any Vin-specific questions that shoppers may have about a vehicle. Additionally, showcasing available models that customers are looking for in your dealer chats is an excellent way to capture their attention and draw them toward your inventory.

All Leads Interested in Trucks and SUVs

Truck and SUV models can be the focus of your next holiday vacation and seasonal promotions. Our automation targets current, past, and new customers, inviting them to consider a family vacation with a capable, traveling vehicle as an option. If a buyer wants to see these models in person our AI invites them to visit your sales specialist or to get on a call to learn more about safety and accessory features. These campaigns let your guests preview the best pricing and service offers on new lines of trucks and SUVs, just like the ones they’re looking for.

3. Leads on All Models Up for Finance

Using instant automation and AI, we can promote pricing offers on any model of a dealer’s choice with specific interest rates and available financing options. Our system is programmed to re-engage past, new, or current customers. Conversational AI has a way of starting the conversation and setting calls or in-store appointments for your sales team.

4. Accessory Offers

Accessory promotions are useful for any season, holiday, anniversary, or dealership event. Sales teams can automate these offers to re-engage customers and encourage them to think about enhancing the performance and appearance of their vehicles, regardless of the occasion. If you have a new batch of accessories or just everyone’s favorites, our text outreach will help customers know you’ve got them covered while setting up calls and dealership visits with your team.

5. Parts Offers

By taking advantage of automation and AI, you can frequently engage and warm up customers who haven’t been to your dealership in a while keeping them informed with personalized interactions. Parts campaigns are great to give guests awareness of parts sales and promotions. Our messages are created to get them to stop in or accept the offer by phone call, every time.

6. Holiday Offers

Our holiday campaigns use natural language, and your seasonal messaging, to address each customer individually. This helps grab their attention and encourages them to visit your dealership to experience event discounts and special pricing. We also encourage in-store visits for vehicle check-ups with your holiday helpers.

7. Vehicle

Sold: Notify Customers of Accurate Vehicle Inventory

New vehicles are always arriving, so we keep customers up to speed on their options and help them find the vehicle that suits them and fits their needs. Konect.ai's automated SMS platform can pull Vin-specific and up-to-date information about vehicles of interest from the current or incoming inventory feed. AI targets interested customers based on browsing activity on web pages like KBB, Accutrade, or the pages of newly arrived vehicles and sends a text message about availability to guests using dealership CRM history.

Our CRM integrations include push capabilities with automotive CRMs like VinSolutions, Elead and others. Read more about how to integrate Konect.ai into your dealership here. ‍

8. Service-to-Sales:

Continuous Engagement

Our automated SMS system continuously delivers accurate service department messaging to each shopper that has purchased from you. Our text conversations offer relevant discounts and parts information, plus available dealership times so customers can book future appointments with your service drive. This helps to build trust and interest in your services and new or used vehicles.

No Service in Over Six Months

Our AI system detects customers who have been absent from the service drive for six months or more and texts them to re-engage, so they’ll remember to bring their vehicles back to your business. This helps keep qualified customers informed of any seasonal offers, service discounts, coupons, and parts promotions so they return as frequently as possible. Successful campaigns like this could feature setting appointments for brakes, alignments, and tire rotations.

Declined Service Recommendations

Our automation system selects declined service data from automotive CRMs to create urgent messaging and re-engagement. This helps get the attention of guests who have been out of reach and are due for mileage servicing and effectively offers recommendations related to items such as tires, parts, brakes, and maintenance. Each campaign ends the conversation by getting customers on call immediately or setting a call, or an appointment to ensure top vehicle performance.

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From promoting financing options to encouraging customers to accessorize their vehicles, SMS campaigns can help build trust and keep customers engaged with dealerships. By continuously engaging with customers through text messaging, automotive teams can build a loyal customer base and create lasting relationships. To learn more about how these campaigns can be embedded into your customer journey, book a time to talk with our team here.